• My Nearest City

FREE workshops available at the 3rd Annual Haitian American Business Expo and Job Fair

ROOM 1: 1:30pm – 2:00pm | 3:00 pm – 4:00 pm

Generate Business through Social Media Marketing and
Great Website Experience

In today’s market, harnessing the power of social media is a must if you want to grow your business, and the same goes for your website.
It is important to have a strong online presence and brand, that reassures and strengthens the consumers trust, motivates them to engage more with your business––and ultimately buy.
This workshop will provide tools and actionable strategies to enhance your social media and your website, so you can promote and grow your business.

You will learn: 
— How to create a Social Media Marketing (SMM) strategy in a few easy steps that works
— What each social media platforms truly do and how to select the best ones for your business
— Ways to set realistic budget for your brand, social marketing and website/mobile or app
— How to NOT lose money with Facebook/Instagram, LinkedIn or Google Ad campaigns
— Business value of branding and good design
— What is User Experience (UX), Customer Experience (CX), and how both can drive your business, and manage risk
— Using analytics and measuring success
— Tactics for building your online presence (short and long term)
— Simple ways to create great storytelling, by using keyword research to build out your content strategically, in turn enhance your Search engine optimization (SEO)
— Innovative technologies that can give you an edge and differentiate your brand from your competitors

Free 15 min, one-on-one consultation on your business brand, website/mobile, and social media presence.

Workshop facilitator: Bettymedia® x The Bettymedia & Co

About the Speaker:
Bettinna Justinien, CEO/Creative Director runs Bettymedia or The Bettymedia & Co, a design & development agency specializing in UX/UI design, brand building, marketing, social media, advertising, and video production.
Prior to starting her own business, she worked as a financial analyst for Lehman Brothers, JP Morgan and Credit Suisse. She has done deployment for IBM, Citi, AXA, Waterfront Alliance, Times Square Alliance, and many others.
Her agency provides exceptional business solutions that are dependable, scalable and tailored to client project’s specific need and budget. She founded Cake and UX, a discussion/presentation and workshop series, where cake and wine is served to attendees,
while leading experts in Blockchain and emerging technologies discuss user experience (UX), mass adoption, emerging markets, and the future of design. Bettinna is Haitian-Canadian adventurer and on her spare time, directs short films as part of The International Kino Kabaret.


ROOM 2: 1:30pm – 2:00pm

Starting your own business in Massachusetts

If you are considering starting a business in Massachusetts, this workshop will outline everything you need to know. Summary List of topics to be covered:

  • Understand the process and requirements for starting a business, including;
  • Legal steps
  • How to choose and register your business name with the Secretary of State or your local City/Town
  • How to obtain an employer identification number (EIN), licenses, permits and insurance
  • How to write your business plan
  • How to get access to Capital and fast
  • Learn more about available tools and resources in Massachusetts

A panel of experts will walk you through a crash course in opening and managing your business.


ROOM 2: 3:00pm – 4:00pm

Small Business Retirement Plans

If you’re self-employed or run a small business, please join us for this workshop on Saturday, June 8th at 3pm. This workshop will help you navigate the retirement landscape and guide you through your options to secure your future.
Topics include:
Common retirement options for small businesses
Tips to help determine the best option for your business
How to Fund Your Future without Starving Yourself in the Process
Estate planning issues that will be faced by the business owner and his/her family at death
We hereby formally invite you to this workshop.

Workshop Facilitator: Stanley David
Workshop date and time: Saturday, June 8th at 3pm



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